Grocery stores have spent fifty years using behavioral research to change how you shop — down to the scent of the bread and the height of the cereal. Meanwhile, the way we interview and investigate hasn't meaningfully changed since 1955. If a soda bottle can be upgraded with science, why not the interview?

Evidence rarely explains itself. Investigative interviewing gives physical, digital, and testimonial evidence context, meaning, and investigative value. Through open-ended questions, corroboration, strategic questioning, and careful testing of competing explanations, investigators can strengthen evidence, uncover new leads, challenge assumptions, and distinguish meaningful connections from coincidence. Evidence guides the interview—and the interview gives meaning to the evide