Grocery stores have spent fifty years using behavioral research to change how you shop — down to the scent of the bread and the height of the cereal. Meanwhile, the way we interview and investigate hasn't meaningfully changed since 1955. If a soda bottle can be upgraded with science, why not the interview?

Most suspects walk into an interview braced for an accusation. The Strategic Use of Evidence flips the script: instead of confronting a suspect with what you know, you ask first and reveal later. Guilty suspects, unaware of the evidence against them, talk themselves into contradictions the innocent never produce. It's not about reading twitches or chasing nerves—it's about letting the gap between a story and the facts speak for itself. Here's how SUE works and why the science